Top 10 Best-Selling Clean and Minimalist Makeup Products on Amazon (U.S.) in 2025
Clean and minimalist makeup” emphasizes lightweight, natural, and often non‑toxic formulas. This approach aims to enhance the skin gently, avoiding heavy coverage. The selected products deliver a fresh, radiant, and natural look, using ingredients that are kind to the skin and the environment.
- THE FINISHING TOUCH: This lightweight, tinted powder sets your makeup and helps blur the face for a smooth, shine-free c…
- SET OR TOUCH UP: Can be used alone, or applied throughout the day for a quick touch-up.
- PERFECT PAIRING: Use with our Total Face Makeup Sponge to apply, and finish off with Makeup Mist and Set for an all day …
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—…
$3.59
- MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never teste…
$9.44
- Soothes and Hydrates: Vaseline Lip Therapy, tinted care for gorgeous lips. With a hint of Almond and Rose Oil, it soothe…
- Convenient Stick Format: This handy pocket-sized lip balm has a non-sticky and non-greasy formula which spreads easily t…
- On-the Go Moisturization: Whether in your pocket, desk, or car, you can always be prepared to help protect and soothe yo…
$5.00
- WARM ISLAND GLOW – Give your face the radiant goddess glow of the tropics Pick your color and watch your look gently tra…
- NOURISHING AND MOISTURIZING – Made with a blend of murumuru butter, cupuaçu butter, and tucuma butter from the nutrient-…
- SMOOTH APPLICATION – Whether you use a makeup brush or even just your fingers, cosmetics from the Murumuru Butter Collec…
- MADE FOR SENSITIVE SKIN – Physicians Formula makeup is specifically formulated with your health and comfort in mind That…
- CRUELTY-FREE – All Physicians Formula foundations, eye makeup, lipsticks, and other cosmetics are always cruelty-free an…
$10.99
- HIGHLY PIGMENTED VERSATILE EYESHADOW CHAMPAGNE SHIMMER: Julep Eyeshadow 101 in Champagne Shimmer, a stunning medium gold…
- LONG-LASTING, CREASE-PROOF FORMULA: Experience all-day wear with this waterproof, crease-proof eyeshadow that stays put …
- NATURALLY NOURISHING INGREDIENTS: Formulated with Vitamin C and E, this eyeshadow stick not only looks beautiful but als…
- NO BRUSH REQUIRED: Forget the hassle of makeup brushes. With smooth application, a built-in smudger for effortless blend…
- HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. U…
$18.00
- Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers t…
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at th…
- It’s All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, ey…
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shad…
$9.98
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full a…
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single las…
- It’s All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, ey…
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shad…
$8.32
- Science That Sees Your True Match – Formulated with 6 pigments for the most precise match. 99 percent of women found the…
- Makeup Foundation: Our liquid foundation formula locks in moisture and provides medium coverage with a natural finish th…
- The Same True Match You Love, Now Better: Now formulated without alcohol, oils and fragrance, our foundation will not cl…
- Because You’re Worth It: Create the look you want with our full line of makeup including foundations, concealers, highli…
$9.97
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that…
- FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin …
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump compl…
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will h…
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—…
$10.00
- CETAPHIL HYDRATING FOAMING CREAM CLEANSER: Gentle yet powerful foaming facial cleanser, clinically proven to effectively…
- LEAVES SKIN FEELING SOOTHED AND HYDRATED: Hydrates and soothes as it cleanses, preserving the skin’s moisture barrier an…
- TRANSFORMS INTO A FOAMY TEXTURE: Formulated with soothing prebiotic aloe vera, hydrating glycerin and skin essential vit…
- DEVELOPED FOR EVEN THE MOST SENSITIVE SKIN: For normal to dry, sensitive skin. Hypoallergenic, non-comedogenic formula i…
- DERMATOLOGIST RECOMMENDED for Sensitive Skin
$11.97
Comparison Table
Product Name
Product Image
Price
$8.32
$10.00
$3.59
Buy on Amazon
Product Name
Product Image
Price
$8.32
Buy on Amazon
Product Name
Product Image
Price
$10.00
Buy on Amazon
Product Name
Product Image
Price
$3.59
Buy on Amazon
Comparison Summary
In a clean and minimalist makeup routine, choosing effective, multi-functional, and skin-friendly products is key. These three products stand out for their quality, simplicity, and affordability.
1. Maybelline Lash Sensational Sky High Mascara – $8.32
Loved for its ability to lengthen and volumize, this mascara delivers dramatic lashes while remaining weightless. The flexible silicone brush reaches even the shortest lashes for a wide-eyed look. Its buildable formula lets you customize your look, from soft and natural to bold and defined. It’s a top pick for minimalists who still want impact.
2. CoverGirl Lash Blast Volume Waterproof Mascara – $8.48
This waterproof version offers reliable, smudge-proof wear — ideal for humid days, tears, or long hours. It delivers high volume with long-lasting results. Plus, it’s cruelty-free, appealing to ethically conscious consumers. Its smooth application and intense color enhance the lashes effortlessly while staying put all day.
3. e.l.f. Power Grip Primer – $10.00
A true staple in minimalist routines, this gel-based primer hydrates, smooths, and grips makeup for extended wear. It preps the skin by minimizing the appearance of texture while locking in moisture. Suitable for all skin types, it creates the perfect canvas with fewer steps — ideal for those who want efficiency without sacrificing performance.